By Now, many of the Block-chain savvy people know this news.But this can be a game changer for Telcos as well.
Facebook Libra is not just another coin to pump and reap benefits at the cost of small fish.
It is simple means to address " The people who do not have bank accounts or credit cards"
This challenge coincides with the current challenge of the OTTs or the Subscription based networks whether in media, gaming or usual Telco services.This will enable cross operator adaption and payments easier when the relevant integrations are done with FB APIs e.g. any cross operator person can buy a service from FB using Libra. This also enables an opportunity to sell cross operator eSIMs within Facebook.
APAC market still has millions without bank account or credit cards.
Facebook as a brand and with a lot of people on board will be trusted more and will pick up early adaption.
It makes is easy and convenient for people using FB messenger to use transactions from the same channel. They will not need to go out for several transactions which can be extended from eSIM related payments, re-charges(top-ups), bill payments, monthly subscriptions for the OTTs, using and consuming loyalty points etc. via FB Libra.
Imaging the ease of watching a FB live or a video and then paying from within FB for a 5G HD definition streaming?
It opens a lot of scope to reach out new sales opportunities as well.
FB auto analytics will also guide the TELCOs for new possible leads for their products.
Telcos should grab this opportunity and integrate using the current FB chat bot channels or any other channels via FB to interface with this Crypto currency.
Facebook Libra is not just another coin to pump and reap benefits at the cost of small fish.
It is simple means to address " The people who do not have bank accounts or credit cards"
This challenge coincides with the current challenge of the OTTs or the Subscription based networks whether in media, gaming or usual Telco services.This will enable cross operator adaption and payments easier when the relevant integrations are done with FB APIs e.g. any cross operator person can buy a service from FB using Libra. This also enables an opportunity to sell cross operator eSIMs within Facebook.
APAC market still has millions without bank account or credit cards.
Facebook as a brand and with a lot of people on board will be trusted more and will pick up early adaption.
It makes is easy and convenient for people using FB messenger to use transactions from the same channel. They will not need to go out for several transactions which can be extended from eSIM related payments, re-charges(top-ups), bill payments, monthly subscriptions for the OTTs, using and consuming loyalty points etc. via FB Libra.
Imaging the ease of watching a FB live or a video and then paying from within FB for a 5G HD definition streaming?
It opens a lot of scope to reach out new sales opportunities as well.
FB auto analytics will also guide the TELCOs for new possible leads for their products.
Telcos should grab this opportunity and integrate using the current FB chat bot channels or any other channels via FB to interface with this Crypto currency.
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